Course Description

Imagine being able to write plump promotions that wriggle for attention, that explain the deal with verve and that usher the reader to your “Order Now” button.

With creative techniques in your quiver, you can write more spirited, stirring marketing copy that makes readers think “Hmm, I want that.”

If you already know how to write clear marketing copy, the online course “Jazzed With Pizzazz” teaches you how to captivate with language so you confidently create distinctive, memorable promotions.  Whether in headlines, on a home page, in client newsletters or throughout long sales pages, your words will sparkle with originality, charm readers and tickle their desires.

Just as importantly, “Jazzed With Pizzazz” describes where creative energy goes awry, so you avoid misdirecting, baffling or overtaxing your readers.  You learn both principles and pitfalls with a whopping 239 examples from actual marketing copy.  Commentary on these snippets from high-tech, small-business and consumer brands vividly illustrates the do’s and don’ts, while periodic quizzes reinforce points you’ll want to remember and apply.

How This Course is Different

My name is Marcia Yudkin, and using my decades of experience as a copywriter, author and marketing coach, I serve as your guide to spiffy uses of language.  Compared with books and blogs on this topic, “Jazzed With Pizzazz” has four points of distinction.

  • Plain English explanations.  Although many of the techniques discussed have roots in the rhetoric of ancient Greece, I don’t burden you with labels like “anaphora,” “catachresis” or “isocolon.”
  • Thorough coverage.  You don’t learn about only a few isolated methods to jazz up marketing writing.  No less than 25 techniques take the stage by turns in the course, each carefully explained and related to one another where appropriate. Sometimes I cite research on why something works, along with warnings on what not to do with the technique.
  • Examples from marketing copy, not novels or poems.  I spent two years collecting both excellent and awful examples for the course from marketers in many corners of the Internet.  In contrast, other teachers rely on quotes from Hemingway, E.B. White and Kipling, who don’t serve as realistic models for promoting website design, restaurants or parkas.  One such expert told me she couldn’t possibly devote the time to dig up marketing-related instances of the rhetorical tactics she often wrote about.  But I did.
  • Hundreds of examples.  Just a few examples aren’t enough to instill knowledge and confidence in you.  Instead, you master what to do and what not to do from well over 200 vivid snippets, along with 20 “now you rate them” examples (and my comments).

I have never seen any other copywriting expert offer such a broad range of advanced wordsmithing savvy in one course, book or website.  Never!

After completing the course, you’ll have a comprehensive grasp of creative moves you can apply in making your marketing writing more lively, clever and effective.  You could also add zip to blog posts, tweets, articles and books.  

And you’ll experience the confidence of knowing how much pizzazz to sprinkle in and how much would be too much.

What You Learn

As you’d expect, I cover the usual culprits like metaphors, comparisons, parallel structure, and rhymes.  Yet “Jazzed With Pizzazz” discusses much, much more.  Such as:

  • When exaggeration pleases and where it becomes hype that exploits and cheats the reader
  • A technique from classic comedy you can use to delight readers and keep their attention
  • How to use the musical characteristics of language to imply softness or harshness, movement or indolence
  • Do questions engage readers?  Some do and some don’t – and how to know the difference
  • Instances where rich, evocative description does wonders for sales, and less well-known ways to stimulate readers’ imaginations
  • Exactly how to determine whether a metaphor is mixed up or helpful
  • Why knowing your audience matters as much as vivid expression
  • Putting the power of curiosity to work for you – not just in bullet points, as here, but also in headlines and elsewhere
  • The “dimensionalizing difference” that brings complex ideas into clearer focus
  • A surprisingly underused ingredient that boosts credibility and makes your overall pitch stronger
  • How predictable old phrases can be resurrected with loads of new life
  • Why twos are perfect for some techniques while others call for threes
  • Did you notice the prevalence of contrast in these bullet points?  How you can harness the power of that element
  • Criteria to use when tweaking and improving your next-to-final draft
  • And, as I said, examples, examples and more examples of it all

For further details of the content, see the lesson-by-lesson outline of the course below.   View the sample lectures to experience whether or not my approach revs up your mental engines.  After signing up, you go through the course whenever learning is convenient for you, at your own pace.

You might expect to pay $497 or more for an advanced, one-of-its-kind course like this.  But for now, it costs just $97 – and you’ll have lifetime access to all the course materials.

Elevate your writing skills – and boost your earning potential, too! – by signing up below today.

Marcia Yudkin

Course curriculum

  • 2

    Part 2. Creative Techniques: Surprise

    • Lecture 2. Unexpected, vivid words

    • Lecture 3. Exaggeration

    • Lecture 4. Freshened cliché

    • Lecture 5. Foreign spice

    • Lecture 6. Puns

    • Lecture 7. Kicker

    • Quiz on Part 2

  • 3

    Part 3. Creative Techniques: Richness

    • Lecture 8. Adding emotion

    • Lecture 9. Adding sensory language

    • Lecture 10. Adding detail

    • Lecture 11. Comparison

    • Lecture 12. Metaphor

    • Lecture 13. Contrast

    • Lecture 14. Cultural references

    • Lecture 15. Authority

    • Quiz on Part 3

  • 4

    Part 4. Creative Techniques: Structure and Sound

    • Lecture 16. Repetition

    • Lecture 17. Parallelism

    • Lecture 18. Alliteration

    • Lecture 19. Sound

    • Lecture 20. Rhyming

    • Lecture 21. Triads

    • Lecture 22. Questions

    • Quiz on Part 4

  • 5

    Part 5. Creative Techniques: Content Strategies

    • Lecture 23. Scenario

    • Lecture 24. Anecdotes and stories

    • Lecture 25. Teasing

    • Lecture 26. Naming

    • Quiz on Part 5

  • 6

    Part 6. Dangers to Avoid

    • Lecture 27. Overreach

    • Lecture 28. Huh?

    • Lecture 29. Tired moves

  • 7

    Part 7. Refining Your Creations

    • Lecture 30. Word order and sentence variety

    • Lecture 31. Verbs and pronouns

    • Lecture 32. Length

    • Lecture 33. Vague points and hedges

    • Lecture 34. Tone

    • Quiz on Parts 6 and 7

  • 8

    Part 8. Let's Review

    • Lecture 35. Test #1

    • Test #1

    • Lecture 36. Test #2

    • Test #2

  • 9

    Part 9. Conclusion

    • Lecture 37. Over and out